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Monday, 6 June 2011

Experience "X-Men: First Class" at the SM Cinema



Synopsis

X-Men: First Class” is a film directed by Matthew Vaughn, focusing on the lives of Charles Xavier (James McAvoy) and Erik Lehnsherr (Michael Fassbender) before becoming Professor X and Magneto, respectively.  The first class of young mutants are recruited by Charles to join the Xavier’s School for Gifted Youngsters, and trained by him and Erik. Alliances are established and conflicts occur, leading to the existence of war between heroes and villains in the world of X-Men.

Viewers who were not able to watch other X-Men films will nonethelesss appreciate “X-Men: First Class” as it allows them to understand the beginning of the X-Men saga.  The cast also includes Kevin Bacon as Sebastian Shaw, Rose Byrne as Moira MacTaggert, and Jennifer Lawrence as Mystique.  “X-Men: First Class” is brought to us by 20th Century Fox.

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Special Screening

An exclusive advance screening of the film was organized by 20th Century Fox, in cooperation with SM Cinema, at Cinema 1 of the SM Mall of Asia (MOA) on June 1, 2011.  Cocktails were served at the second level of the IMAX lobby an hour before the special movie premiere.  The attendees included VIPs, brand partners, and the press.  “X-Men: First Class” opened on June 2, 2011 in all SM Cinemas nationwide.


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Cinema 1

Cinema 1 is one of the movie theaters featuring 400 to 1,000 seats where movie screenings and other major events may be conducted.  SM Cinema is currently operating more than 200 theaters of such type in 36 SM malls nationwide.  Other offerings from SM Cinema include SM Digital Theaters, the IMAX Theatre, the Centerstage, and the Director’s Club.



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CINEMOBILE:  Your Mobile Phone, Your Movie Ticket


SM Cinema offers convenience to moviegoers in terms of availing tickets through the CINEMOBILE:  Your Mobile Phone, Your Movie Ticket program.  Log on to www.smcinema.com for more details, or you may click the image below.

Click the image to visit www.smcinema.com

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Acknowledgement and Announcement

- Special thanks to SM Cinema Marketing Services Manager Haidie M. Esmero.
- Please watch out for the opening of IMAX at SM Southmall, Las Pinas in July 2011.


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The author is a blogger working for Valve eCapture. You may reach her at valve.ecapture@yahoo.com or valve.ecapture@gmail.com

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