SM Southmall IMAX Opens July 14, 2011

IMAX! The World's Most Immersive Movie Experience!

Moviegoers in the southern part of Metro Manila are in for an ultimate movie experience as SM Cinema opened its latest IMAX Theatre at SM Southmall, Las Pinas on July 14, 2011.  The IMAX Theatre features crystal clear, larger than life three-dimensional images and state-of-the-art surround sound, allowing moviegoers to have a truly immersive cinematic experience.

On July 13, 2011, Wednesday, SM Cinema held a private event to launch the IMAX Theatre at SM Southmall, which was attended by VIPs, members of the press, brand partners, and other special guests.  The event, which was held at the new theater's lobby, started with the blessing and ribbon-cutting ceremony, followed by a press conference that was led by Asia Pacific IMAX Corp. executive Jessie Chou and West Ave. Theatres Corp. senior vice president Edgar Tejerero.  The two executives addressed questions asked by the media, explaining the unique features of the IMAX Theatre, its difference from other digital theaters, and the reason behind the decision of SM Cinema to establish an IMAX Theatre at SM Southmall.

Asia Pacific IMAX Corp. executive Jessie Chou and
 West Ave. Theatres Corp. senior vice president Edgar Tejerero

At the press conference

After the press conference, everyone was treated to cocktails that lasted for an hour.  Guests were then ushered back to the lobby for an audio-visual presentation about the IMAX technology and for the closing remarks delivered by Chou.  The entire program was hosted by disc jockey John Boncan.

At about 7:30 P.M., the doors of the IMAX Theatre were opened to the guests for the very first time for the special screening of the film "Harry Potter and the Deathly Hallows Part 2."  3D glasses were, of course, provided for the complete IMAX Experience.  Free snacks were also provided to all guests.

Holding a special screening of "Harry Potter and the Deathly Hallows Part 2" in conjunction with the launching of SM Southmall IMAX indeed made the entire event a very successful one.  Congratulations, SM Cinema!


Announcements & acknowledgment:

- The upcoming films to be released in SM Southmall IMAX include:

Cars 2  in August 2011

Real Steel in October 2011

Puss in Boots in November 2011

Happy Feet 2 in November 2011

Mission Impossible: Ghost Protocol
in December 2011

-Special thanks to SM Cinema Marketing Services Manager Haidie M. Esmero for the invites.

-Special thanks to Pinoy Bloggers Nica, Trish, and Sef for their participation.

-More photos at http://valveecaptureonlineworkerscorner.blogspot.com/2011/07/more-pictures-taken-during-sm-southmall.html.

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The author is a blogger working for Valve eCapture.  She may be e-mailed at valve.ecapture@yahoo.com or valve.ecapture@gmail.com.

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